Google Analytics – Unique Visitors per Section of Site

Let’s say you want to know how many Unique Visitors visited your website in a specific time period. Easy, right? Choose the date range, and then go to the Visitors reports dashboard in Google Analytics and there you have it:

Unique Visitors

Okay but what if you want to know how many unique visitors visited a specific page or part of your website. All you need to do is go to the Custom Reports section and create a new report. Add the “Unique Visitors” metric, and the “Page” dimension.

Unique Visitors on Pages - Report Creation

Now create the report and by default you will get a list of the top 10 pages of your website, by unique visitors. All that is left is to filter the report according to the page or group of pages you want. For example, you want to know how many unique visitors visited an area of your website that has pages starting with “/new_section”. Enter that in the filter field below the report, and there it is:

Unique Visitors on Pages - Report

In my case I got 24,582 Unique Visitors that visited all pages that contain “/new_section”. Here is an interesting point: You can also see how many unique visitors visited each of the pages that matched the filter.