Remarketing with the AdWords API v201008
Version v201008 of the AdWords API give an API access to the features available in the “Audiences” tab in the AdWords interface. Use the new service named: UserListService to manage your users lists.
This service used along with “user list criteria” to display ads to users that have previously expressed interested in your website. Currently there are three types of user lists:
A “remarketing user list” contains the list of users that have triggered a specific conversion event on your website.
A “logical user list” contains the set of users constructed by logically combining existing user lists.
“External remarketing user lists” expose user lists created using the DoubleClick platform and are only available for certain advertisers.
Read more on this service
We’ve also included short code snippets showing you how to manage LogicalUserLists.
All code snippets included in this post are based on the AdWords API DotNet Client Library, other client libraries also include code examples and support for remarketing.
// Get the UserListService.
UserListService userListService =
(UserListService)user.GetService(AdWordsService.v201008.UserListService);
RemarketingUserList userList = new RemarketingUserList();
userList.name = "Mars cruise customers #" + GetTimeStamp();
userList.description = "A list of mars cruise customers in the last year.";
userList.status = UserListMembershipStatus.OPEN;
userList.statusSpecified = true;
userList.membershipLifeSpan = 365;
userList.membershipLifeSpanSpecified = true;
UserListConversionType conversionType = new UserListConversionType();
conversionType.name = userList.name;
userList.conversionTypes = new UserListConversionType[] { conversionType };
UserListOperation operation = new UserListOperation();
operation.operand = userList;
operation.@operator = Operator.ADD;
operation.operatorSpecified = true;
try
{
// Add user list.
UserListReturnValue retval = userListService.mutate(new UserListOperation[] { operation });
if (retval != null && retval.value != null & retval.value.Length > 0)
{
UserList tempUserList = retval.value[0];
Console.WriteLine("User list with name \"{0}\" and id {1} was added.",
tempUserList.name, tempUserList.id);
}
else
{
Console.WriteLine("No user lists were added.");
}
}
catch (Exception ex)
{
Console.WriteLine("Failed to add user lists. Exception says \"{0}\"", ex.Message);
}
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